A business networking event can help you attract the attention of important contacts, new clients, and potential new employees. But these events require careful attention and advanced planning. If you make the wrong moves, your event could fall flat. But the right moves can lead to a crowded room, great memories for your visitors, and a boost to your company’s reputation. Consider these tips as you start the planning process.

Networking Event Planning: Before

First, you’ll need to gain the attention and interest of your invitees. Digital invitations are popular, but getting your viewers to click on your link and follow through can be tricky. Make sure your event has a clear name that explains what viewers will gain by showing up. “Technology Summit” is vague and confusing. “Engaging Social Media Tools for Business Development” is more descriptive.

Once viewers click on your link, make sure they can immediately see everything they need to see. One click should provide them with the location, the date and time, the key speakers, parking availability, directions, etc. They should also have easy access to a guest list, so they can see who’s invited and who has already confirmed.

Networking Event Planning: During

When guests arrive, have someone waiting to greet them, offer them a welcome gift, and provide a quick overview of what lies ahead. First impressions can make or break your event, so set a strong tone for the rest of the evening. Provide name badges and make guests feel welcome and important.

Make sure people always know what to do and where to direct their attention. Begin by allowing your guests to circulate, talk, and drink for an hour or so. When the first presentation begins, make the transition clear. The event should have an official start. Breaks should also be official, and the final conclusion at the end of the evening should be sharp and crisp.

Networking Event Planning: After

By the time the event ends, you should have collected the names and contact information of everyone in attendance. Stand up to thank your guests for their participation. As you do this, let them know what your next step will be. (Will you send them a newsletter? Will you invite them to the next event in the series?)

Within the next few days, send each participant a follow-up thank you note, and if possible, highlight the opportunities and benefits of your specific relationship with that person. Successful networking starts with warm personal and professional connections, and it’s a small world. So try to leave a lasting impression and make the most of each opportunity for contact.

For more networking and event planning guidance, contact the Houston, TX HR pros at Expert Staffing. We have the tools you need to reach out, gain recognition, and drive your business forward.