The primary appeal of new business technology is its promise to 1) do our work for us and 2) save us time. Right? Isn’t that why we buy into new platforms and back office management widgets 90 percent of the time? So is your website living up to these expectations by generating new business and offering a virtual resource for potential customers twenty four hours a day…or is it actually holding you back?

Ask yourself these three questions, and if you don’t like the answers, it may be time to take a new approach and find ways to get more out of your digital resources. You can start by making small changes on your own. But if you need help, it might be wise to engage the services of digital marketing firm.

Is Your Website Capturing Leads?

Visitors and potential customers are out there on the web every day, searching with open wallets for a company that can offer what they need. Is your website ready to receive them? Make sure your site has the following capabilities.

1. Track your site metrics. Make sure you know how many people are visiting, which pages they’re viewing most often, and how long they stay. Your goal is to maximize conversions, or turn visits and views into sales. So make sure you’re gathering volumes of data that can help you do this.

2. Make it easy for your customers to engage with you. Maintain an active blog with a comment function. Offer a link to your Facebook page and make sure your “contact us” feature or page is clear and not broken.

3. Make it easy for your customers to choose and buy. Accept credit cards and payments via Pay Pal.

Is Your Website Up to Date?

Constantly update your blog (this can keep customer interest and also help with SEO). And make sure that your pages aren’t outdated, stale, or offering expired promotions and announcements. Your site is your virtual storefront…You don’t want it to look abandoned or out of business.

Is it Easy to Find You on the Web?

Run a search for your own company at least once a day. Type your name and general services into Google and make sure you know what customers are finding when they do the same.

Meanwhile, embed multiple links back to your site in your Facebook Page, your blog posts, your Tweets, and every other post or message that you send out into the world. And enlarge your footprint with strategic SEO moves. Great blog writers and content providers can help. Again, a digital marketing firm can connect you with these and other resources that you’ll need to expand your presence.

Don’t let your company stagnate online. Make the most of your digital platforms and keep your store open and welcoming all day, every day. For specific guidance, contact Expert Staffing, your Texas employment and business development resource.