If you’ve held a leadership hiring positon at any point during the past ten years, you’ve heard plenty of buzz about the link between social media and workplace branding. When Facebook and Twitter first appeared on the scene in 2005 and 2006, they were both touted as brilliant marketing tools. If young eyes all over the world were staring at these sites all day long, why not take advantage of this unbroken stare to gain traction among key demographics and attract young talent to your company?

Some experts dismissed social media as a passing fad, but at this point, the numbers are clear and the results are in: These sites are here to stay, and if you can establish a wide, active, respected footprint in these two venues, you’ll gain the positive attention of a wide applicant pool. Here are a few ways to build out your social media presence—or launch one if you haven’t already done so.

Get Help

Enlist the services of a digital marketing agency. Establishing a social media footprint on your own can require extensive time and attention, and you need to focus this attention and time on the details of running your business. During the past few years, social media marketing and data tracking have become a highly complex science, and leaping into the process on your own may bring more challenges that you bargain for. You have an accounting firm to handle your finances, a legal team, and a service that cleans the building for you…so why not outsource your social media marketing strategy? It’s time.

Smart Candidates Need Relevance, Growth, and Trust

If you keep your social media presence honest and trustworthy, you’ll gain the interest of young savvy candidates who can spot fakery and pandering from a mile away. And if you can also present your company as a growing, stable operation with a relevant place in the world and a promising future, the positive buzz will start to spread. Carefully monitor your outgoing messages and make sure your corporate “voice” is appealing, not alienating.

Stay Fresh

Whatever your social media campaign entails, rotate your content on a regular basis and keep your messages fresh. Update your Twitter feed at least once per day, and keep your blogs and profiles active. This will help you gain higher results in search engine rankings, and it can also help you attract and keep the attention of your target audience.

For more on how to gain a strong foothold in the realm of social media and attract more and better candidates to your company, reach out to the staffing team at Expert.