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In the midst of an economic slowdown, hiring managers often resist excess investment in targeted recruiting. What’s the logic of scrambling to attract candidates, they ask, when a single post can bring in dozens of applications in one day? When candidates are lining up around the block, why not skip the fancy recruiting strategies and… Read more »

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After you spend long hours reviewing candidate profiles, arranging interviews, conducting those interviews, and putting together formal offers, few things are more disappointing than watching your selected applicant walk away and accept another position. Especially if the position happens to be with one of your top competitors. So what can you do to prevent this from… Read more »

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Personal branding and corporate branding are both based on similar concepts, and when executed correctly, both can help capture and retain audience attention long enough to deliver a set of key messages. Just as companies use a carefully cultivated brand to help them stay at the forefront of customers minds, you can use the concept… Read more »